DIY Marketing
This workshop introduces translators and interpreters to how to craft two essential pieces of their own differentiating marketing communication.
With its set of practical guidelines it will help you to clearly differentiate yourself and your offering from the competition.
If you struggle to answer the following questions with confidence you may not have a very strong Unique Selling Proposition (USP) or Value Proposition right now.
- Why is a USP or Value Proposition important for a translator or interpreter?
- How different is what you do from your competition?
- Do your clients know what is special about you and why they should hire you?
- Do you know what value you provide to your customers?
In this practical seminar we will look at the concepts of the USP and Value Proposition and how they can best be applied to help you sell your services successfully. Together we will work hands-on through a sequence of short and fun exercises aimed at helping you to identify and develop your own USP and Value Proposition – whether you work independently or as the owner or an employee of a company.
(This seminar will be held in English.)
Speaker Profile
Beatrice has almost 20 years of experience in marketing, communications and business development ranging from multinational environments to SMEs. She is a founding partner of Forbes Mackenzie, an independent business consultancy, where she supports primarily small companies to refocus and sharpen their marketing and communication approach.
Enthused and inspired by entrepreneurship, Beatrice founded a specialist bio catering service and kicked-off Madrid’s first series of structured networking initiatives for small businesses, providing a platform to develop qualified business contacts.
Originally from Germany, Beatrice lived and worked in the UK and Spain before coming to Japan at the end of 2013.
Date: Saturday, March 14, 2015
Time: 14:00-17:00
Doors open: 13.30
Place: Forum 8, Shibuya (http://www.forum-8.co.jp/access/index.html)
Address: Dogenzaka 2-10-7, Shibuya, Tokyo 150-0043; Phone: 03-3780-0008
Cost: JAT members 1,000 yen; non-members 3,000 yen (advance registration is NOT necessary)
Koryukai: From 17:15 (advance registration is NOT necessary, register and pay at seminar reception)
Venue: B.Y.G http://www.byg.co.jp/access/index_access.html
Address: Dogenzaka 2-19-14, Shibuya
Tel: 03-3461-8574
Cost: 2,000 yen (food only/cash bar)
Inquiries: [email protected]
