Date:
January 19, 2019
Time:
2:00 pm - 5:00 pm
Location:
TKP Star Conference Room Rentals Yoyogi, Conference Room 6, 1-29-5, 6F, Yoyogi, Shibuyaku, Tokyo

Speakers: Jeff Crawford and Shin Ohno of Zo Digital Japan
Date: Saturday, January 19, 2019
Time: 2:00pm – 5:00pm
Doors open: 1:30pm
Location: TKP Star Conference Room Rentals Yoyogi, Conference Room 6
Address: 1-29-5, 6F, Yoyogi, Shibuyaku, Tokyo
https://www.kashikaigishitsu.net/facilitys/st-yoyogi/access/

Cost:
[Eventbrite - advance purchase] JAT members ¥2,000; non-members ¥3,000
[on-site payment] JAT members ¥2,500; non-members ¥3,500

Networking party: 17:30-19:30
Venue:Super Me Restaurant (http://www.yoyogi-village.jp/shop/super-me/)
TAC has arranged the use of a non-smoking closed-in terrace.
Networking party cost per person (includes light meal and all-you-can-drink): JAT members ¥3,700, non-members ¥4,500


Presentation Outline:
Part 1: SEO Basics to Business Owners
Part 2: The Most Common Translation Mistakes that Affect SEO

Business owners and Translators in Japan, is your website attracting the right customers? Are you getting the sales volume you expect online? Unfortunately, in Japan, many websites are built on outdated technology, and even with upgrades, the sites still suffer from poor search engine optimization (SEO) practices. As a result, they do not attract customers, and frustration grows that “all this web stuff” does not work. Most businesses do not realize they are losing millions of yen or dollars every year. 

Successful web marketing depends upon a proper SEO strategy. In their talk, Jeff Crawford & Shin Ohno of Zo Digital Japan will break down complex SEO topics into simple steps. Moreover, they will help you get your website optimized around what customers are looking for and rank you ahead of your competitors. They will also share the Top-10 SEO mistakes businesses in Japan make in 2019. Finally, they will discuss in detail about “the SEO Trap” that businesses make when translating their website, and what we can do to avoid it.
If you want more customers for your translation business, you won’t want to miss this event.

Speaker Profiles:
Jeff Crawford
Jeff is a technologist, manager, and entrepreneur. He graduated from the University of Michigan with a degree in Computer Engineering and had lived in Silicon Valley working for Companies such as Apple, WebTV, and Microsoft.
Jeff has lived in Tokyo since 2004 holding management positions at Microsoft K.K. and Adobe Systems Japan.  In 2014, Jeff started JC Digital Consulting, which is now known as Zo Digital Japan. Zo Digital Japan is an agency that specializes in Digital Marketing. Zo Digital provides SEO, pay-per-click (PPC) advertising, Analytics, and conversion rate optimization (CRO) services in both Japanese and English.
Jeff also leads the Tokyo Digital Marketers Meetup, a monthly networking event for Digital Marketers, Entrepreneurs and business owners.

Shinsaku “Shin” Ohno
Shin is an entrepreneur with a diverse business background in marketing, sales, finance, accounting, and Digital Marketing. He has lived in the US for 12 years and spent 18 years in an international environment. In 2018, Shin joined Jeff and Founded Zo Digital Japan, a Digital Marketing Agency. Shin brings a strong understanding in both digital and traditional marketing activities.  His strengths are bilingual search marketing in English and Japanese, Search Engine Optimization, as well as Pay-per-Click advertising on Google and Yahoo.  Shin looks forward to taking international companies to the next level in Japan.